HDI Vision Inspiration for a Better Life.

Have you ever asked yourself “How do I become better”, or “How do I solve this challenge”, but didn’t have the knowledge, support or a mentor that could guide you, and so you gave up?

At HDI, you will find thousands of people that will be willing to share their knowledge, support you and mentor you so that you can achieve your goals.

HDI is a safe space for you to be who you want to be, and to create the life you always wanted. This is a journey towards being your best, and helping others along the way. It could be through an improvement in your health, adopting a growth mindset or being with people that will challenge and inspire you.Either way, you are definitely going to learn so much from this experience, just as we are going to learn so much from you.

As you improve, we hope that you will also share your knowledge, time and experience with those that will also need it. You may not realize it yet, but you are going to make an impact and contribute wonderfully to our growing community. We know you can, and we know you will. We are people who live, learn and love beyond ourselves and empowering you to help others to bee their best is at the core of what we do.

So thank you for taking that first step, and welcome to the HDI Family!

Brandon, Su-mae and all of HDI


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Peter Chia

Founding father and Chairman Emeritus of the HDI Family of Companies, Peter Chia has been an inspiration to millions of people all over the world. A humble beginning with no business background, he was driven to start HDI to provide for his family. He spent the next 20 years building HDI up from scratch to what it has become today.

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Brandon Chia
Chairman and CEO

Brandon is the 2nd generation to lead the HDI Family of Companies. Having first joined HDI in 2005 as its International Operations Manager, Brandon took over the running of the Philippines Business Group in 2007 and was formally appointed as Chairman and CEO of the HDI Family of Companies in 2012.

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Su-Mae Chia
Key Leader, Regional Marketing

Su-Mae is part of the 2nd generation to join HDI. Previously a practising corporate lawyer, she came onboard in 2015 to spearhead the launch of BSKIN, HDI's cutting edge skincare line. She currently runs HDI’s Regional Marketing division while also serving as BSKIN’s brand ambassador.

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Ng Swee Lian
Key Leader, Regional Coordination

Swee Lian is one of the longest-serving employees of HDI having joined the company in 1987. She has overseen the growth and expansion of HDI since it started in Singapore more than 30 years ago and current manages operations in all the countries HDI has business in.